GrowSurf is a B2B SaaS company in the marketing technology automation space. They offer a referral program software platform that helps businesses grow through word-of-mouth marketing. GrowSurf simplifies setting up and managing referral programs for tech teams.
In the competitive B2B MarTech sector, GrowSurf contends with numerous SaaS companies and marketing agencies for keywords, from new entrants to large enterprises with high domain ratings (DR). Despite this, GrowSurf has carved out a niche in referral marketing with its content.
Disclosure: The founder of GrowSurf also owns BlitzBear, developed to address his challenges with declining website traffic.
Due to the saturated market of SaaS companies in content marketing, GrowSurf experienced a decline in organic traffic and engagement, hindering their ability to attract new visitors and customers.
Despite having a top-rated referral marketing platform and positive customer reviews, GrowSurf struggled with Google visibility and effectively reaching their target audience. They had halted new content production for over a year before using BlitzBear and relied on existing blog articles for website traffic. This decline impacted lead generation and business growth, necessitating a strategic solution to reverse the trend.
To address the traffic decline, GrowSurf leveraged BlitzBear to optimize existing articles. They refreshed decaying content and optimized articles at scale, using BlitzBear's powerful SEO insights and recommendations.
By implementing AI-powered content refreshes, GrowSurf improved key SEO metrics, increasing content relevance. BlitzBear helped reverse declining traffic, enhance article rankings, and increase relevant new keywords.
Take the guesswork and manual effort out of writing and optimizing articles for SEO.
Using BlitzBear was a success for GrowSurf, reversing the declining traffic trend. The content refreshes brought clicks and impressions back up.
Some of their oldest articles, which were 3-5 years old and written from 2019 to 2021, were refreshed. These articles, initially created without SEO expertise, showed significant improvements after the refreshes.
At the time of optimizations, there were 214 articles in the GrowSurf blog library. GrowSurf optimized and measured 47 existing articles (22% of total articles).
The content refreshes resulted in significant increases in SERP positions, with many articles making double-digit jumps. Several top-10 articles broke into the top-3 results. GrowSurf's articles showed noticeable improvements in SERP rankings, as tracked and measured in Google Search Console. The screenshots below illustrate these results.
In addition to the direct improvements in SERP rankings, the content refreshes also yielded indirect benefits. Several high domain rating (DR) sites, from DR86 to DR91, linked out to the refreshed articles as trusted sources of data. These were unsolicited do-follow backlinks that further boosted GrowSurf's domain authority and visibility for their website. Consequently, these high-quality backlinks contributed to a notable increase in GrowSurf's DR from 71 to 72, marking a significant enhancement in their online presence and authority.
GrowSurf aimed to defend against declining rankings, and the content refreshes yielded positive results, reversing downward trends in organic web traffic and keywords. Importantly, there were no observed Google penalties, as indicated by the increasing traffic charts.
GrowSurf refreshed 47 of their 214 blog articles, representing only 22% of their total blog content. Out of the 47 refreshed articles, 30 articles were observed with increased rankings. Future content optimizations on the remaining articles could result in even more positive increases in SERP rankings and traffic.
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