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Compare BlitzBear vs OpenAI's ChatGPT

See how BlitzBear compares to ChatGPT in this detailed breakdown. BlitzBear and ChatGPT are both AI-powered tools that can help you generate and optimize content to improve SEO.

What is BlitzBear

BlitzBear screenshot
Previewing before and after optimization changes in BlitzBear

BlitzBear is AI-powered SEO software specifically geared towards SEO use-cases, like content refreshes and article generation. The platform streamlines the workflow of optimizing existing content and generating brand-new articles, empowering marketers and SEO agencies to achieve higher SERP rankings with ease. In short, BlitzBear analyzes what the SERP competition does better, then updates your content using that information. If your website has decaying content, BlitzBear can help reverse the declining rate of traffic by reviving your existing articles.

At the core of BlitzBear lies advanced technology powered by leading large language models (LLMs) from the world's foremost AI companies, including Anthropic and OpenAI. Through meticulous development and refinement, BlitzBear has crafted in-house prompts that harness the full potential of these models, delivering the highest quality results for content optimization.

With a laser-sharp focus on content quality, BlitzBear goes beyond traditional on-page technical SEO tactics, instead prioritizing the creation of compelling content that satisfies the user's topical intent and comprehensively answers their search queries – a crucial factor in Google's ranking algorithms.

BlitzBear organic search increase
BlitzBear reversed declining traffic by refreshing just 22% of the site's existing content
BlitzBear keywords increase
BlitzBear also increased organic keywords as an added benefit

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Take the guesswork and manual effort out of writing and optimizing articles for SEO.

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What is ChatGPT

ChatGPT screenshot
Sending messages using the OpenAI web app

ChatGPT is a pioneering language model developed by OpenAI, harnessing the power of cutting-edge artificial intelligence. As a general-purpose LLM, it boasts a versatile range of capabilities, from acting as a writing assistant to generating code with ease. With its growing popularity, ChatGPT has amassed an impressive 180 million users as of February 2024.

ChatGPT allows users to engage in a seamless dialogue, sending messages and receiving intelligent, contextual responses. ChatGPT's strength lies in its ability to comprehend and respond to a wide array of queries, making it an invaluable resource for content creation, research, and task assistance. By providing specific prompts and instructions, users can leverage ChatGPT's vast knowledge to generate tailored outputs that meet their desired requirements.

How BlitzBear compares against ChatGPT

In the era of AI-driven content creation, BlitzBear and ChatGPT stand out as powerful tools that can revolutionize your SEO efforts. However, while ChatGPT is a versatile general-purpose language model, BlitzBear is laser-focused on SEO optimization, harnessing the power of multiple cutting-edge LLMs, including ChatGPT's technology, to deliver unparalleled results.

Unlike ChatGPT, which requires extensive manual work to achieve the same level of optimization, BlitzBear streamlines the entire process. With BlitzBear, you can skip the tedious tasks of finding top competitors, pasting content into ChatGPT, and auditing its output – all while ensuring high-quality results tailored to your specific needs.

Powered by the latest LLM technology, including OpenAI's models, BlitzBear leverages pre-packaged, mastered prompts that have proven their effectiveness in boosting SEO rankings. Our team has spent countless hours refining these prompts, ensuring they adhere to Google's official Search Engine Optimization guidelines and incorporate factors from studies that have demonstrated improvements in SERP performance. Further, we have used BlitzBear for our own purposes, thoroughly testing and tweaking our algorithms on every batch of outputs until we were satisfied with the results for our own sites.

BlitzBear goes beyond simple keyword stuffing or on-page technical SEO tweaks. Our advanced technology analyzes your content, checks Google for relevant information, and optimizes your page markup while preserving the structure and integrity of your content – a feat that would be challenging with ChatGPT alone, where you would need to copy and paste actual HTML code, potentially sacrificing formatting.

BlitzBear's major advantages that prove useful compared to using ChatGPT:

  • BlitzBear shows a visual preview of before and after changes so you can effortlessly review your original article against the optimized version.
    SEO changes highlighted
    BlitzBear highlights changes so you can easily identify them
  • BlitzBear provides real-time SERP data at the time of optimization and classifies the topical intent and goals of the relevant competitive SERP articles. With ChatGPT, you'd need to look up SERPs and pick the appropriate competitive search results yourself, classifying them as commercial, informational, etc. This is important to ensure that you're using content from articles, and not marketing or product/shopping pages.
    SERP results classified
    BlitzBear gets SERP results and classifies intent when determining which sources to use
  • BlitzBear's managed dashboard keeps you organized. You can view and manage which articles you have already optimized. Additionally, there are Google Search Console quicklinks integrated into the UI so you can easily track progress of optimizations. With ChatGPT, you would also need to use a separate spreadsheet to keep track of what was already processed.
    SEO optimization dashboard
    With BlitzBear you can keep track of which articles you have already optimized
  • BlitzBear provides detailed reasons for each change along with the source, all in a digestible UI. You could ask ChatGPT to provide detailed reasoning as well, however readability is more difficult due to the nature of the ChatGPT website's messaging interface and you have to navigate the actual copy-and-paste content more accurately.
    SEO optimization reasons
    View the source of BlitzBear's suggestions with detailed reasons for each change
  • BlitzBear prevents competitors from being linked. Because LLMs may cite and link out to sources, you don't want to accidentally have URLs that link out to competitors (including both your direct competitors and the SERPs that rank above your articles). This is important to prevent them from getting your "link juice".
    Prevent SERP competitor links
    BlitzBear lets you blacklist your competitors' URLs and automatically blacklists competitive SERP URLs
  • BlitzBear resolves hallucinated and broken links. A major problem that ChatGPT has is that it hallucinates links. For the majority of the time, this leads to nonexistent pages (such as 404 pages), which ends up hurting SEO. With BlitzBear, only links that return a successful 200 response are kept in the suggestions.
    Prevent hallucinated links
    BlitzBear checks to ensure there are no hallucinated or broken hyperlinks
  • BlitzBear prevents loss of formatting. When you copy/paste your article into ChatGPT you sacrifice formatting, with elements ending up with missing HTML attributes or incorrect heading or paragraph tags. When you update your article, you need to manually account for the ChatGPT-formatted results.
    Keep markup integrity
    BlitzBear makes sure your formatting is correct by using the source code of your articles
  • BlitzBear doesn't require your undivided attention. With BlitzBear, you just enter the articles you want to optimize, confirm keywords, then submit. Once optimizations are complete you get an email notification. Due to the nature of the amount of processing involved (there is a lot of content that you need to paste), using ChatGPT to optimize an existing article could take up to 10-20 minutes of hands-on attention to fully complete. This is because if your message reaches the maximum character limit, you need to split it into separate messages. And ChatGPT's responses regularly get cut off due to message limits so you need to wait until completion to ask ChatGPT to "Continue". Repeat this process multiple times for each article and you'll find that a lot of your time will be taken up by this process. Due to ChatGPT's hourly limits, this also means you won't be able to smoothly input all in one go. You would need to wait when the cooldown periods end to continue on. On top of this, these limits are arbitrary — even on a paid ChatGPT plan — so there is no reliable way to process a fixed amount of articles per day due to the differing amount of input required for each one.
    ChatGPT message limit
    With ChatGPT, you will run into message limits
    ChatGPT usage limit
    It is also common to run into usage limits with ChatGPT
  • BlitzBear lets you publish to WordPress in one click. With BlitzBear's WordPress integration, you can sync changes to your CMS without any effort. With ChatGPT, you would have to manually copy and paste every single change.
    SEO optimization WordPress integration
    Publish optimizations to WordPress directly from BlitzBear

Compare the features you get with BlitzBear vs ChatGPT:

BlitzBear ChatGPT
Intelligent AI-powered optimizations ✅ Yes ✅ Yes
Invite team ✅ Yes ✅ Yes
One-click optimization ✅ Yes ❌ No
List of detailed changes and reasoning ✅ Yes ❌ No
Edit or delete changes ✅ Yes ❌ No
Visual preview ✅ Yes ❌ No
Retains formatting ✅ Yes ❌ No
Retains markup integrity ✅ Yes ❌ No
Real-Time SERP data and topical intent classification ✅ Yes ❌ No
Managed dashboard for articles ✅ Yes ❌ No
Prevent linking out to competitors ✅ Yes ❌ No
Resolves hallucinated links ✅ Yes ❌ No
Publish to WordPress ✅ Yes ❌ No

Compare the steps you need to take with BlitzBear vs ChatGPT:

Steps using BlitzBear Steps using ChatGPT
  1. Enter your article URL(s).
  2. Confirm target keywords.
  3. Wait for optimizations to complete.
  1. Craft a comprehensive prompt instructing ChatGPT to analyze your article against top-ranking SERP results, identifying areas for improvement based on your target keywords.
  2. Visit your article URL and copy/paste the contents into ChatGPT.
  3. Open an incognito browser window, visit Google and enter your target keywords as a query (incognito is necessary to prevent personalized search results from skewing SERP results. Additionally, a VPN may also be required if your geographical target is not the same as your current location).
  4. Assess SERP results and choose the top 2-3 articles that match the search topical intent.
  5. Visit each SERP article and copy/paste its contents into ChatGPT (It is necessary to paste the article contents and not direct URLs because although ChatGPT can access the internet, it tends to hallucinate the on-page content).
  6. Before you submit the message to ChatGPT, update your prompt with guidelines to ensure that Google's SEO and UX guidelines are followed. Additionally, update the prompt to prevent the SERP competitors and your direct competitors' URLs from being linked out to, and remind ChatGPT not to plagiarize.
  7. Submit the message and wait several minutes for ChatGPT to process and create an output.
  8. When ChatGPT halts an output due to maximum token limits, type "Continue" and submit. Then wait for several more minutes for ChatGPT to process the rest of the results (repeat this until full completion).
  9. Review ChatGPT's output and make sure to fix any hallucinated links and competitive links.
  10. Repeat the above process for each article that you want to optimize. When you hit a ChatGPT message limit, you'll need to wait several hours until you can send another message.
  11. (Optional) Update a spreadsheet of your optimized articles. This is helpful if your goal is to optimize dozens or hundreds of articles, as to avoid redudancies.

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